The value of a diamond is determined by its quality and individual characteristics. Naturally you will want the best quality diamond you can afford. Before you buy a diamond it is best to have an understanding of what you are buying, so that you are able to make an informed decision. Learn about cut, clarity [...]

Pure Pearls is proud to present the Akoya Hanadama Collection, the ultimate in Akoya Pearls. This 8.0-8.5mm white Akoya pearl Necklace is the highest quality in Akoya pearls. Hanadama, also known as “flower pearl” or “spherical flower”, is a term associated with superior quality pearls. Hanadama is a word used by the Pearl Science Laboratory [...]

The Radiant Cut Diamond is a straight-edged rectangular or square stone with cut corners. Radiant Cut Diamond is considered the father of branded fancy cut diamonds with a birth over 20 years ago. The Radiant Cut Diamond is the first rectangular cut to have a complete brilliant facet pattern applied to both the crown and [...]

Oval Shape Diamonds are cut in a brilliant cut style similar to round diamonds. The technical name for Oval Shaped Diamonds is oval modified brilliant. Oval Shape Diamonds have become extremely popular for engagement rings. Oval shaped diamonds provide a bigger surface area than a round diamond with the same carat weight and therefore are [...]

Cushion Cut Diamonds were an extremely popular diamond shape a century ago. Cushion Cut Diamonds are also known as “pillow-cut” diamonds. In my life I find  a large selection of loose certified Cushion Cut Diamonds in all sizes. A cushion cut diamond has a square or squarish-rectangular cut with rounded corners. The larger facets in [...]

I believe that UK have more pink diamonds in stock than anybody else. Some one recently bought two batches of natural pinks totalling over 120 carats , and have seen the world production quoted as between 50 to 60 carats per annum. As it happens, most of the parcels we bought are very small, but [...]

Natural fancy coloured diamonds are very rare and expensive. Pink is one of the rarest and most desirable colours. The Darya-i-Nur diamond is the largest pink diamond in the world at about 185 carats.
Natural pink diamonds are so rare that most jewellers have never seen one, and will never own one. In recent years, treatment [...]

Heart Shape Diamonds are the ultimate symbol of love & a perfect diamond for Valentine’s Day. Heart shaped diamonds are almost round in appearance and they provide a beautiful brilliance. At Diamond Imports I have found and did a collection of loose certified Heart Shaped Diamonds in all sizes. The technical name for this stone [...]

Do not confuse a diamonds carat weight with the size of a diamond. Two diamonds that have the same carat weight could have very different diameter measurements and appearance in actual size. A poorly cut 1.00ct diamond may look like a 0.75ct diamond from the top because they have the same diameter measurements even though [...]

Diamonds are a mineral, a natural crystalline substance, the transparent form of pure carbon or nearly pure carbon. Diamonds have extraordinary qualities. Diamonds have a broad colour range, high refraction, high dispersion of fire, very low reactivity to chemicals, rarity, and of course, extreme hardness and durability. Diamonds are known as the”king of gems”they glitter, [...]