Round Brilliant Cut Diamonds are the most popular diamonds for diamond engagement rings followed by Princess Cut Diamonds. Any diamond that is not Round in shape is known as a Fancy Shape Diamond. Asscher, Cushion, Emerald, Heart, Marquise, Oval, Pear, Princess, Radiant and Trilliant cut diamonds are all fancy shape diamonds.
Round Brilliant Cut Diamonds are [...]

Diamond cut refers to the angles and proportions of a diamond. Based on scientific formulas, a well-cut diamond will internally reflect light from one mirror-like facet to another and disperse and reflect it through the top of the stone. This results in a display of brilliance and fire. Well-cut diamonds are therefore placed higher on [...]

You may have heard of a term called “Ideal Cut”. This term refers to the attempt to cut a round diamond into the best proportions to achieve maximum brilliance, fire and scintillation.
In order to cut a stone to ideal proportions, much of the rough diamond is sacrificed, leaving a stone with a smaller carat weight. [...]